GA4 Implementation

Google will sunset Universal Analytics in July 2023. You need to be ready to switch to Google Analytics 4 (GA4) so the data doesn't stop flowing when the time comes. Better still you should migrate without delay so you have some data for historical comparison and so you have time to get acclimated to the new interface.

GA4 is more powerful than Universal Analytics, though it will take you some time to get used to it. This service includes a 1-hour coaching session so you can get up and running as soon as possible.

We take care of the entire process:

• Data measurement plan

• DataLayer updates (we either implement these ourselves if you give us access to your site code, or we share instructions and guide your development team

• Google Tag Manager configuration to create the eCommerce trackers or other critical tags needed for GA4 to work properly

• Custom events configuration

• Final QA

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